<div style="padding:12px;"><div style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:auto;max-width:760px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;"><h1>&nbsp;</h1><h1>Mobile app trends to watch in 2025</h1><p><span class="text-small"><strong>Published:</strong> 7 April 2025</span></p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>The mobile app industry is evolving rapidly. 2025 has brought, and will continue to bring, significant advancements that will redefine how users interact with digital experiences – we've already seen a bunch! With emerging technologies, shifting user expectations and a constantly changing digital landscape, businesses must stay ahead of the curve to remain competitive. In this blog, we explore the key mobile app trends shaping the future and why they matter. Let's get right into it!</p><p>&nbsp;</p><p>&nbsp;</p><h2>7 mobile app trends in 2025</h2><p>&nbsp;</p><h3><strong>1. AI-powered personalization</strong></h3><p>&nbsp;</p><p>AI is transforming mobile applications, making them more intelligent and user-focused. In 2025, AI-powered personalization will enhance user engagement by analyzing real-time data and preferences to deliver even better (!) tailored experiences. We're talking predictive text, content recommendations and AI-driven customer support. Thanks to this, apps will be able to anticipate user needs and provide seamless interactions.</p><p>&nbsp;</p><p>&nbsp;</p><h3>2. Consolidating digital services</h3><p>&nbsp;</p><p>Single-purpose apps are so last year. Super apps that integrate multiple services into a single application, on the other hand? Definitely 2025 thing! Inspired by successful business models like WeChat and Grab, these multi-functional apps will continue to gain traction. These offer users access to messaging, payments, shopping and transportation services within one ecosystem. To keep your competitive edge, consider integrating complementary services that enhance user convenience and engagement.</p><p>&nbsp;</p><p>&nbsp;</p><h3>3. 5G for enhanced connectivity</h3><p>&nbsp;</p><p>The widespread adoption of 5G will significantly improve mobile app performance, enabling faster data transfer, reduced latency and better network reliability. As connectivity improves, mobile apps will be able to support more complex functions, such as augmented reality (AR), virtual reality (VR) and real-time collaboration tools. If you want to get with the times in 2025, you need to optimize our app to leverage 5G capabilities and provide users with faster, more responsive experiences.</p><p>&nbsp;</p><p>&nbsp;</p><h3>4. The expansion of AR and VR</h3><p>&nbsp;</p><p>AR and VR technologies are extending beyond and entertainment. They're transforming industries such as retail, healthcare and education. In 2025, more mobile apps will incorporate AR-driven shopping experiences, virtual real estate tours and immersive learning environments. The demand for enhanced digital experiences is increasing, and investing in AR and VR could better position your app to meet evolving consumer expectations.</p><p>&nbsp;</p><p>&nbsp;</p><h3>5. Voice- and gesture-based interfaces</h3><p>&nbsp;</p><p>User interaction with mobile apps is evolving beyond touch screens. Voice commands, facial recognition and gesture-based interfaces are becoming more common, making apps more accessible and intuitive. Advances in natural language processing and AI-driven voice assistants will allow users to navigate apps, make transactions and control smart devices more efficiently. Consider integrating voice and gesture recognition in your app to align with this emerging trend.</p><p>&nbsp;</p><p>&nbsp;</p><h3>6. Security and privacy</h3><p>&nbsp;</p><p>As technology has advanced to allow for more personalized experiences, mobile apps collect and process more user data, leading to growing security and privacy concerns. Stricter data protection regulations and increasing user awareness will push businesses to implement stronger encryption and biometric authentication. In 2025, apps that prioritize security and transparency will build trust and maintain user loyalty, while those who fail to do so may face reputational and regulatory challenges.</p><p>&nbsp;</p><p>&nbsp;</p><h3>7. Sustainable development practices</h3><p>&nbsp;</p><p>Sustainability is becoming a critical consideration in app development. Optimizing code for energy efficiency, <a href="https://nytt-iq.se/blog/reducing-data-waste-and-maximizing-value-in-your-business/"><span style="color:hsl(30,75%,60%);">reducing data consumption and waste</span></a>, and adopting eco-friendly business models will play a larger role in 2025. Consumers are becoming more aware of the environmental impact of digital services, so prioritizing sustainability will give your app the competitive advantage of attracting environmentally conscious users.</p><p>&nbsp;</p><p>&nbsp;</p><h2>Prepare your app for the future</h2><p>&nbsp;</p><p>The mobile app landscape in 2025 will be shaped by these trends. To stay relevant, businesses and developers need to embrace innovation, prioritize user-centric experiences, and build apps that seamlessly integrate into everyday life. Adapting to these trends will not only improve your app's user satisfaction but also position your business for long-term success in an increasingly digital world.</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p></div></div>

These 2025 trends bring significant advancements in how apps are used and developed.

Mobile app trends to watch in 2025

<div style="padding:12px;"><div style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:auto;max-width:760px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;"><h2>&nbsp;</h2><h2>Reducing data waste and maximizing value in your business</h2><p><span class="text-small"><strong>Published:</strong> 25 March 2025</span></p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p><a href="https://nytt-iq.se/blog/data-darfor-ar-det-ditt-foretags-viktigaste-verktyg/"><span style="color:hsl(30,75%,60%);">Data is one of the most powerful tools your business can use to drive growth and innovation.</span></a> A common belief is that collecting <i>any</i> data is better than collecting no data, but without a clear strategy on how to collect data wisely, you risk experiencing inefficiencies, high storage costs and even contributing to a negative environmental impact. Instead of gathering data for the sake of it, your business should focus on collecting data with a purpose, meaning to collect only what's needed, making sense of it and putting it to use.</p><p>&nbsp;</p><p>&nbsp;</p><h2>The hidden problem with data</h2><p>&nbsp;</p><p>All businesses generate enormous amounts of data every day, but unfortunately, not all of it is useful. Unstructured, outdated and redundant data takes up valuable space, slowing down decision-making and increasing operational costs. Without a proper strategy, your company will end up storing vast amounts of digital clutter, leading to <strong>data waste</strong>.</p><p>&nbsp;</p><p>Then there's the environmental aspect to consider. Data centers require a huge amount of energy to store and manage data. The more unnecessary data is stored, the more energy is wasted, contributing to a growing digital carbon footprint. Managing the data wisely will help you avoid this!</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><h2>How to set up a strategy for collecting data with a purpose</h2><p>&nbsp;</p><p><a href="https://nytt-iq.se/blog/what-is-a-data-strategy-and-how-do-you-create-one/"><span style="color:hsl(30,75%,60%);">A well-thought-out data strategy</span></a> ensures that your business collects only the information you need while making the most of it. <a href="https://www.linkedin.com/in/linkpraveen/"><span style="color:hsl(30,75%,60%);">Praveen Palaniswamy, CTO at Nytt IQ</span></a><span style="color:hsl(0,0%,0%);">, </span>walks you through how to do it:</p><p>&nbsp;</p><h3>1. Set clear goals</h3><p>Before even starting to collect any data, you should ask: <i>What do we actually need data for? &nbsp;</i>Whether it's to improve customer experiences, optimize the marketing strategy or enhance overall operations, having clear objectives will help prevent the collection of unnecessary data.</p><p>&nbsp;</p><h3>2. Focus on quality, not quantity</h3><p>More data doesn't always mean better insights. Instead of hoarding massive amounts of information, focus on collecting <strong>high-quality, relevant data</strong> that truly adds value. This will make analysis easier and keep systems efficient.</p><p>&nbsp;</p><h3>3. Manage the data lifecycle</h3><p>A good data management plan includes <strong>regularly reviewing, updating and deleting</strong> unnecessary information. Create automated data retention policies to help prevent outdated or redundant data from piling up. Not all data needs to be kept forever.</p><p>&nbsp;</p><h3>4. Use AI and automation for smarter processing</h3><p>AI is great for sorting, analyzing and managing data efficiently. Instead of sifting through irrelevant information manually, make use of AI-powered tools to surface the most important insights and save time and resources.</p><p>&nbsp;</p><h3>5. Stay compliant and ethical</h3><p><a href="https://nytt-iq.se/blog/ai-och-dataskydd-vanliga-farhagor-och-hur-du-hanterar-dem/"><span style="color:hsl(30,75%,60%);">With growing concerns about data privacy</span></a>, you must ensure that your business collects data <strong>transparently and ethically</strong>. Compliance with regulations like GDPR is crucial, and respecting user privacy builds trust among your customers.</p><p>&nbsp;</p><p>&nbsp;</p><figure class="image"><img style="aspect-ratio:2240/944;" src="https://nyttdev.com:8000/blog-ck/o9Df.png" width="2240" height="944"></figure><p>&nbsp;</p><p>&nbsp;</p><h2>Reducing data waste for a smarter, more sustainable future</h2><p>&nbsp;</p><p>The future of data isn't about collecting more, it's about ensuring quality and using it wisely. Adopting a thoughtful approach to data collection will give your business a competitive advantage. This is because a well-managed data strategy allows you to spend your time and resources on what truly matters, rather than spending them on collecting and storing data that will never see the light of day.</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><div style="-webkit-text-stroke-width:0px;background-color:rgba(255, 248, 240, 0.94);border-radius:10px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:50px 0px 10px;orphans:2;padding:32px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;"><p style="box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:16px;font-weight:400;line-height:26px;margin:0px;padding:0px;transition:0.3s ease-out;"><strong>Need a data solution that fits your strategy?</strong></p><p style="box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:16px;font-weight:400;line-height:26px;margin:0px;padding:0px;transition:0.3s ease-out;">&nbsp;</p><p style="box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:16px;font-weight:400;line-height:26px;margin:0px;padding:0px;transition:0.3s ease-out;"><a href="https://nytt-iq.se/"><span style="color:rgb(230,153,77);"><span style="box-sizing:border-box;font-size:0.85em;margin:0px;padding:0px;transition:0.3s ease-out;"><strong>Nytt IQ</strong></span></span></a><span style="box-sizing:border-box;font-size:0.85em;margin:0px;padding:0px;transition:0.3s ease-out;"> is a small-scale IT consultancy firm with big ambitions – to drive the digital and technological evolution. With cutting-edge expertise in data analytics and AI, we build innovative solutions that help your business stay ahead. </span><a href="https://nytt-iq.se/boka-mote/"><span style="color:rgb(230,153,77);"><span style="box-sizing:border-box;font-size:0.85em;margin:0px;padding:0px;transition:0.3s ease-out;"><strong>Get in touch here!</strong></span></span></a></p></div><p style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:16px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:26px;margin:0px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;transition:0.3s ease-out;white-space:normal;widows:2;word-spacing:0px;">&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p></div></div>

Data collection without a clear strategy can cause data waste. Learn how to reduce it and get started collecting data with a purpose.

Reducing data waste and maximizing value in your business

<div style="padding:12px;"><div style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:auto;max-width:760px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;"><h1>&nbsp;</h1><h1>Why change management matters more than ever in AI adoption</h1><p><span class="text-small"><strong>Published:</strong> 17 March, 2025</span></p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>In just a couple of years, AI has swept the world off its feet, and now, using it has become the norm. But trying to fit AI into every, <i>any</i>, part of your business isn't cutting it anymore. Today, AI adoption is more than just a technical upgrade – it requires fundamental changes in your business processes, culture and ways of working.</p><p>&nbsp;</p><p>The harsh reality is that many businesses' AI initiatives fail due to internal resistance to change, not because of poor technology or lack of resources. In this blog, we explore the importance of change management in adopting AI successfully and what your business can do to navigate it effectively.</p><p>&nbsp;</p><p>&nbsp;</p><figure class="image"><img style="aspect-ratio:6000/3903;" src="https://nyttdev.com:8000/blog-ck/Yqz1.jpg" width="6000" height="3903"></figure><p>&nbsp;</p><p>&nbsp;</p><h2>AI adoption is a journey, and change will follow along</h2><p>&nbsp;</p><p>AI is not a destination, it's a journey. One which can be long, challenging and hard to navigate. AI has proven to disrupt traditional workflows, so naturally, your organization is likely to face internal resistance. As a business leader, you need to make sure employees learn how to work with AI and fully support the shift for it to be successful. Only then will your company be able to fully enjoy the many wonders and benefits of artificial intelligence.</p><p>&nbsp;</p><p>&nbsp;</p><h3>Why the resistance?</h3><p>&nbsp;</p><h4>Lack of knowledge</h4><p>Resistance from within the organization usually stems from a lack of knowledge about AI. This in turn triggers a sense of skepticism and a lack of trust among employees, and they either just don't see the value or fear the consequences.</p><p>&nbsp;</p><p><i><strong>Learn more:</strong> </i><a href="https://nytt-iq.se/blog/ai-och-dataskydd-vanliga-farhagor-och-hur-du-hanterar-dem/"><span style="color:hsl(30,75%,60%);"><i>AI och dataskydd – Vanliga farhågor och hur du hanterar dem</i></span></a></p><p>&nbsp;</p><h4>Poor communication and unclear expectations</h4><p>Sometimes, when the decision to adopt AI comes from upper management, it can feel forced. Implementing AI should be exciting and collaborative. Management and employees need to be onboard and open-minded to work together in adopting AI.</p><p>&nbsp;</p><h4>Inadequate training and support</h4><p>A lack of resources is a common reason why some companies are lagging in AI adoption. Many tend to focus too much on the tech and hiring the right talent but less on upskilling and onboarding current employees.</p><p>&nbsp;</p><p>&nbsp;</p><h2>How to turn the frown upside down (from resistance to enthusiasm)</h2><p>&nbsp;</p><h3>1. Communicate early and often</h3><p>Communication is the key to many things, successful AI adoption included. Explain why and how AI will support employees, rather than replace them, and how it will both benefit them individually and as a company. It's important to communicate this early and often.</p><p>&nbsp;</p><h3>2. Start small – then scale</h3><p>Apply a step-by-step approach by introducing and implementing AI on a smaller scale first. Which areas are low-risk with lower barriers for AI to enter? Start there and show the value that AI brings to build confidence and trust before taking further steps to apply it company-wide.</p><p>&nbsp;</p><h3>3. Empower employees</h3><p>By communicating the why's and how' of AI early and often, and showing the impact of AI has, you empower employees to understand and trust it more. You should also invest in upskilling and training them in how to leverage AI in their current role in the best way possible.</p><p>&nbsp;</p><h3>4. Make AI a part of your business strategy</h3><p>AI works best when it solves real business challenges and is aligned with your company's long-term goals. So, for AI to add real value, it needs to be embedded into your overall business strategy. Stop implementing AI just because it's trending and start identifying how AI actually will enhance your existing processes, improve decision-making or create new growth opportunities.</p><p>&nbsp;</p><p><i><strong>Learn more:</strong> </i><a href="https://nytt-iq.se/blog/sa-ser-ditt-foretag-till-att-ai-skapar-verkligt-varde/"><span style="color:hsl(30,75%,60%);"><i>Så ser ditt företag till att AI skapar verkligt värde</i></span></a></p><p>&nbsp;</p><p>&nbsp;</p><h2>Time to focus more on the people rather than only the technology</h2><p>&nbsp;</p><p>Successful AI adoption is as much about people as it is about technology. Employees and processes across the organization need to be onboard and ready for it. For you as a business leader, this means preparing and guiding the organization through the change. Without effective change management, even the most advanced AI solutions will struggle.</p><p>&nbsp;</p><p>By addressing internal resistance early, fostering a collaborative environment and ensuring employees have the knowledge and support they need, you'll be able to integrate AI smoothly and enjoy the value it can bring both short- and long-term.</p><p style="-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:20px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;line-height:35.897px;margin:0px;orphans:2;padding:0px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;transition:0.3s ease-out;white-space:normal;widows:2;word-spacing:0px;">&nbsp;</p><div style="-webkit-text-stroke-width:0px;background-color:rgba(255, 248, 240, 0.94);border-radius:10px;box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:14px;font-style:normal;font-variant-caps:normal;font-variant-ligatures:normal;font-weight:400;letter-spacing:normal;margin:50px 0px 10px;orphans:2;padding:32px;text-align:start;text-decoration-color:initial;text-decoration-style:initial;text-decoration-thickness:initial;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;z-index:3;"><p style="box-sizing:border-box;color:rgb(0, 0, 0);font-family:Spartan;font-size:16px;font-weight:400;line-height:26px;margin:0px;padding:0px;transition:0.3s ease-out;"><a href="https://nytt-iq.se/"><span style="color:rgb(230,153,77);"><span style="box-sizing:border-box;font-size:0.85em;margin:0px;padding:0px;transition:0.3s ease-out;"><strong>Nytt IQ</strong></span></span></a><span style="box-sizing:border-box;font-size:0.85em;margin:0px;padding:0px;transition:0.3s ease-out;"> is a small-scale IT consultancy firm with big ambitions – to drive the digital and technological evolution. With cutting-edge expertise in data analytics and AI, we build innovative solutions that help your business stay ahead. </span><a href="https://nytt-iq.se/boka-mote/"><span style="color:hsl(30,75%,60%);"><span style="box-sizing:border-box;font-size:0.85em;margin:0px;padding:0px;transition:0.3s ease-out;"><strong>Get in touch here!</strong></span></span></a></p></div><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr">&nbsp;</p><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr">&nbsp;</p><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr">&nbsp;</p><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr"><strong>If you liked this blog, you might be interested in:</strong></p><ul><li><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr"><a href="https://nytt-iq.se/blog/ai-och-dataskydd-vanliga-farhagor-och-hur-du-hanterar-dem/"><span style="color:hsl(30,75%,60%);">AI och dataskydd – Vanliga farhågor och hur du hanterar dem</span></a></p></li><li><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr"><a href="https://nytt-iq.se/blog/sa-ser-ditt-foretag-till-att-ai-skapar-verkligt-varde/"><span style="color:hsl(30,75%,60%);">Så ser ditt företag till att AI skapar verkligt värde</span></a></p></li><li><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr"><a href="https://nytt-iq.se/blog/agentic-ai/"><span style="color:hsl(30,75%,60%);">What is agentic AI and what can it do for your business?</span></a></p></li></ul><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr">&nbsp;</p><p style="line-height:1.38;margin-bottom:12pt;margin-top:12pt;" dir="ltr">&nbsp;</p></div></div>

Why change management matters more than ever in AI adoption

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